Week # 16 : Final Assignment

First of all, I would like to thank you Professor Claudia and all of the classmates since I have learned a lot of things from reading your blogs and comments that you post.  I feel like my world has opened more on the social media marketing.

Before taking the class, I knew only a few social media platforms and was too afraid to try new things myself.  Now I've learned that there are so many platforms I should try and use to promote my business.  Most importantly, it's not about how many platforms I have BUT it's all about the consistency and how often I use each platform effectively.

As a marketer, I always consider customers as a King but with social media influences, customers are beyond King.  They have their voices clear and loud via social media that make companies listen to their opinion, complaints, and feedback.

Using social media can be a double-edged sword for the business itself since the good and bad contents can easily spread throughout social media world just in a second.  That's why each business has to make sure that they have a great social media team who takes care well of this area.  Otherwise, it will be a nightmare for the business at the end.

For my business, I will use only 3 main platforms which are Facebook, Instagram, and YouTube to promote the business.  With these platforms, I definitely have to use their analytical data to help me understand more about customers and how to run the promotion through it.

Thanks again for all your help and input!  Please keep in touch and I wish everyone to be successful on what you're going to do in the future.  Good luck!  👋👋👋

Week # 15B : Facebook Analytics

Gin Arai has 82 likes total (included 3 likes this week).  In the picture above, there are 7 page views and we can see how each post can reach the audiences as shown in the picture below.

One of Facebook analytics I think is very useful and helps me to see how often Gin Arai fans are online and what time they are checking on their Facebook daily as you can see below.

Week # 15A : Optimising and Analyzing Data

Although there are many different ways to analyze the data by using Google Analytics or FaceBook, both of them have some common tools.  I will use Google Analytics to provide reports that I can sort and play around to see what I need for my business, for example,  target market, customer demographics, numbers of website visitors, etc. 

We all know how important to spend more time on marketing analyze in order to understand the market you are in and also target customers.  This would take more time to learn and understand how each analytic tool works since there are too many tools to choose from.  No matter what tool I will choose to use, I will make sure to have at least 25% of my time to sit down and collect information I need to prepare and learn how to improve my business.

Week # 14 : Creating Social Ads

Facebook Ad:

At the beginning, I will use only Facebook ad first since I'm familiar with it and it would be the one I use more often.  The objective to use Facebook ad will be creating a brand awareness to audiences by using images and videos to get more attention on the ad.