Week # 6A: Alternate Assignment

I set up Gin Arai Facebook page in March'17 when I first had the business idea.  I immediately started it since I want to make sure that the business name I wanted to use was still available.  After that, I didn't do anything much since I had to prepare other things to set up my business.  

Recently, I came back to update the page to make sure that everything was set up correctly and ready to use when the business is about to launch.  I just invited only my family and close friends to like my page.  So now I have only 60 likes.

I have been studying hard on how other companies in the meal-kit delivery business use their Facebook pages.  There are 5 companies as follows:

1. Thai Direct : 999 likes 

This company would be very similar to my company since they are a start-up company and focus only local customers in NY.  It seems like they update their posts on and off which are about 5 posts a month.  I totally understand their position since it's hard to update their page due to time and (probably) money. 

These four companies below are established companies.  They're well-known companies and have been in business for a long time.  They have a great number of their followers.  Obviously, they have a great social media team taking care well of their pages. 

2. Blue Apron : 1.8M likes  Post 1-2 times a day. 

3. Hello Fresh : 1.35M likes  Post 3-4 times a day.  They post more videos and each week they use Facebook "Live" to connect with their customers.

4. Plated : 269K likes  Post 2-3 times a day.   

5. Marley Spoon : 223K likes  Post 1-2 times a day.