As I mentioned in my previous post about Facebook Ads, I'm still questioning about it BUT unfortunately that I have no other choice to just do everything I can to promote my business. Then Facebook Ads would be the best choice to promote through social media platforms since I'm familiar with it.
There are 3 formats to do Facebook ads depending on which areas the ads will show on the feed.
1. Right column (on the side of the feed): this one is the cheapest one but seems like a real commercial ad that might not get much attention from the audience.
2. Desktop News Feed: this would be something that I consider to use and together with the mobile news feed as well.
3. Mobile News Feed
If I'm going to pay for the ads on Facebook, I will definitely have to use "visual" ads to draw attention from the audiences. At the beginning stage (the first couple months), it would be something fun but not a hard sales ads since I want to just introduce about Gin Arai and let them know what we're doing. The ads have to make us different from other meal-kit delivery companies out there.
Talking about the target group, I probably start to promote locally first in order to learn the system and make sure everything runs smoothly. Due to a tight budget, it would be a trial period for us to study how the ads run and what we gain customers from using Facebook ads. After a while and hopefully having some money, we will expand more to target the whole California and at this point, we will go crazy to promote our business to the real customers.
I can't wait to see how the ads would help us grow our business!
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