I've been seeing some social advertising from Blue Apron, Plated, Sun Basket, and Marley's Spoon. Since they are big players in the meal-kit delivery service industry, they have planned out their ads professionally and very attractively to reach audiences.
Their ads have either images or a short video to draw attentions. I think the most effective way to reach the audience is using videos since people have many choices and posts to read on their feeds. Videos would get them to stop and watch even a couple seconds, it's already good enough.
Moreover, they also have a clear call to action, for example, "Sign Up Now", "Buy Now and Save 20%", or "Get Your First Box...Free!" button.
Comparing with traditional ads, social media ads have been questioning whether they are really working the ways they're supposed to. When it comes to make a decision if I have to buy social ads to promote my business, I have to ask myself this question over and over again. I know it's hard to boost my business if I only rely on increasing "organic" reaches. Whether "paid" ads work or not, I don't think I have many choices to do except only jumping on the same wagon as others do to promote their business with "paid" social media ads.
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