Week # 11A : Email Newsletters

Since Gin Arai is a brand new business, I would plan how to use newsletters by using a timeline as a phase of a business cycle to help us organize and plan what content we will send out to clients.  Luckily, I have been teaching Thai cooking classes around San Diego area for 7 years so I have a list of email contact information of my students who took classes with me.  Therefore, I will have them as a group of existing customers who know me well in person.  The followings are the contents and timelines on what I plan to use newsletters effectively:

At the beginning, I will use email as a relationship building tool.  Since I already have a great relationship with these existing clients, the content will be an introduction email about Gin Arai, let them know why I start this business and how they will get a benefit from Gin Arai.  Moreover, I will encourage them to connect with all Gin Arai's social media platforms. 

After a while, the content would be drive sales tools that promote products, promotion, or a special sale by having a call to action on the email.

For other information, we may send out the content to update our weekly menu, food pictures, or other video links as well.

I will start signing up for my competitors' newsletters to learn what they do to see what I like and don't like about and what topics or contents they send out their newsletters.  This way definitely will help me understand more how e-newsletters work and make a decision later on how often I should send it out.